Senior operators for founder-led growth.

Situation

Growth plateau despite strong underlying demand. Inefficient marketing spends. Weak conversion and yield. High dependency on key individuals.

What we did

• End-to-end GTM diagnostic; identified CAC inefficiencies and funnel leakages
• Rebuilt the performance marketing engine
• Redesigned pricing and packages
• Strengthened sales processes and accountability
• Installed CAC, ROAS and conversion dashboards

Situation

A traditional television news network moving into digital. It had built digital assets over the years, but they weren’t structured for monetisation or aligned to what the market was buying — editorial, marketing and sales were tangled, and the social, sales and ad-ops layers weren’t set up to convert audience into revenue.

What we did

• Streamlined the social assets into structured, monetisable inventory and built a social-media playbook
• Separated editorial from marketing/sales and aligned each to the right teams
• Stood up the social team and per-brand clusters with a repeatable operating system
• Built the digital sales strategy and clear rules of engagement between TV and digital sales
• Set up ad operations end to end — team, systems and workflows
• Built and operationalised the ad-sales, IP and branded-content teams

Situation

Independent artists rarely earn enough on mainstream platforms like Spotify, which are built to reward major labels over independents. Engage Music — founded by two established DJs — set out as an honest marketplace where independent artists publish their music and reach the niche, discerning audiences who want it.

What we did

• Streamlined the business and got it operational
• Hired and placed the CTO
• Put the product roadmap in place
• Built the first MVP alongside the founders
• Shaped and aligned the product to be funding-ready

Situation

A respected legacy automotive print brand at the start of its digital transition. Its early digital assets had grown organically and were due for modernising and consolidation. As a founder-led business, decision-making sat close to the owner, and the marketing and digital-video functions (including YouTube) had real room to be structured and aligned for scale. With a future acquisition in mind, the owner wanted to sharpen the business and present it at its best to prospective investors.

What we did

• Built a proper org structure across sales, marketing and digital-video content
• Built the marketing function ground-up
• Realigned the digital-video team and YouTube operations
• Fixed the revenue systems and brought in operating best practices
• Cleaned up the business and its optics for acquisition